Skip to content
pandatutor® Log in
Cover of The hidden persuaders

The hidden persuaders

by Vance Packard

1957 275 pages eng

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists a…

Borrow to read

This scan is available through Internet Archive's free lending library — sign in or create a free account below, then borrow to read.

Reader not loading? Open it on Archive.org instead.