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Cover of The Influentials

The Influentials

One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Jon Berry, Ed Keller

2003 353 pages eng

"Who are they? The most influential Americans - the ones who tell their neighbors what to buy, which politicians to support, and where to vacation - are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 percent. They're not the "early adopter…

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