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Cross-cultural selling for dummies
Business etiquette
Consumer behavior
Intercultural communication
Selling
Cross-cultural studies
Marketing
Business
Nonfiction
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultu…
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