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Cover of Profit-driven marketing

Profit-driven marketing

by Leslie H. Moeller

2009 232 pages eng

Rate of return Profit Communication in marketing Marketing, management Marketing Management

"The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizatio…

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