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Cover of Generating buy-in

Generating buy-in

by Mark S. Walton

2004 108 pages eng

"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives…

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