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Cover of Seeing What's Next

Seeing What's Next

Using Theories of Innovation to Predict Industry Change

by Clayton M. Christensen

2004 312 pages eng

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

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