Managing Customer Relationships
Customer relations, management
Relationship marketing
Consumers' preferences
Customer relations
Information storage and retrieval systems
Marketing
Business
Finance
BUSINESS & ECONOMICS
Management
Nonfiction
In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer a…
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