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Cover of The Elements of Content Strategy

The Elements of Content Strategy

by Erin Kissane

2010 79 pages eng

From the publisher's [website][1]: "Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, …

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