panda
Momentum
Marketing sur Internet
E-commerce
Technische vernieuwing
Advertising & Promotion
Branding (Marketing)
Planification stratégique
Brand name products
Internet marketing
Innovations
Strategic planning
Technological innovations
Marketing
BUSINESS & ECONOMICS
"In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. Picking a losin…
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