panda
Gonzo marketing
Relations avec la clientèle
Marketing sur Internet
Commerce électronique
Organizational Innovation
Computer Communication Networks
Customer relations
Public relations
Internet marketing
Innovations
Electronic commerce
Advertising
Technological innovations
Commerce
Internet
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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