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Cover of Microtrends

Microtrends

by E. Kinney Zalesne, Mark Penn, Mark J. Penn

2007 425 pages eng

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped…

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