Microtrends
United states, population
Sozialer Wandel
United states, social conditions
Modern Civilization
Population
Social change
Social aspects
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped…
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