panda
Gender, culture, and consumer behavior
SOCIAL SCIENCE / Gender Studies
PSYCHOLOGY / Social Psychology
Comportement
Gender Studies
Consumers
Consommateurs
Consumption (Economics)
Études transculturelles
Consumer behavior
Cross-cultural studies
Social psychology
SOCIAL SCIENCE
BUSINESS & ECONOMICS
Social aspects
Psychology
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and co…
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