25 toughest sales objections (and how to overcome them)

by Stephan Schiffman

2011 226 pages eng

The 25 Toughest Sales Challenges-and How to Overcome Them helps you reverse buyer resistance by illustrating how and why these frustrating objections come up, what they mean, and what to say and do to neutralize them. Stephan Schiffman offers specific questions that keep the sales dialogue going in …