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Cover of Marketing places

Marketing places

attracting investment, industry, and tourism to cities, states and nations

by Philip Kotler, Donald Haider, Irving Rein

1993 402 pages eng

"Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places"--Cities, states, and nations - are in crisis, and can no longer rely on national industrial po…

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