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Principles of marketing
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Strategisch management
Marketing, management
Manuels d'enseignement supérieur
open_syllabus_project
Literary collections
Gestion
Marketing
Textbooks
Management
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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