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Cover of All the right moves

All the right moves

by Constantinos C. Markides, Constantinos Markides

1999 220 pages eng

"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customer…

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