The financial services marketing handbook
Klantgerichtheid
Banks & Banking
Financial planners
Investment advisors
Financial services industry
Customer relations
Computer network resources
Marketing
BUSINESS & ECONOMICS
"Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, …
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