panda
Advertising and the mind of the consumer
Advertising campaigns
Reclame
Consumers
Consumer behavior
Advertising
Attitudes
Psychological aspects
Psychology
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of Advert…
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