panda
International consumer behavior
Consumentengedrag
Interculturele communicatie
Communication interculturelle
Verbraucherverhalten
Export marketing
Consommateurs
Consumer behavior
Intercultural communication
Gestion
Aspect social
Management
Social aspects
In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in st…
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