panda
Web Metrics
Proven Methods for Measuring Web Site Success
Traffic
Internet marketing
Telecommunication
Electronic commerce
Measurement
Forecasting
Computer Technology
Web sites
Evaluation
Nonfiction
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading In…
Read online
Reader not loading? Open it on Archive.org instead.
