panda
Building donor loyalty
Charitable uses, trusts, and foundations
Philanthropists
Fund raising
Nonprofit organizations
Attitudes
Marketing
Business
Nonfiction
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr…
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