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Cover of A Logo for London

A Logo for London

the London Transport bar and circle

by Lawrence, David

2013 176 pages eng

The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as bein…

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