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Cover of Hooked

Hooked

by Nir Eyal

2014 242 pages eng ★ 4.0 (25 ratings)

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t…

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