panda
Customer-centric marketing
Customer relations, management
Relationship marketing
BUSINESS & ECONOMICS / Marketing / General
Marketing, management
Customer relations
Marketing
Management
"Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks down how the new purchasing journey has created a whole new set of customer touchpoints with unique n…
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