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BUSINESS & ECONOMICS / Marketing / General
Branding (Marketing)
Consumer behavior
Marketing
BUSINESS & ECONOMICS
New York Times bestseller
General
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world…
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