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Breaking Up America
Reclame
Advertising & Promotion
Mass media, social aspects
Sociale aspecten
Advertising
United states, politics and government
Performing arts
Business
Sociology
BUSINESS & ECONOMICS
Social aspects
Nonfiction
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between…
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