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American Sports in an Age of Consumption
Professional sports
Business Aspects
Sports, united states
Sports, social aspects
Special Interest
Gambling
Sociological aspects
SPORTS & RECREATION
Games
Essays
Sports
Marketing
Reference
Travel
History
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate…
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