Skip to content
pandatutor® Log in
Cover of Customer equity management

Customer equity management

by Roland T. Rust, DAS NARAYANDAS, Katherine N. Lemon

2004 551 pages eng

Customer relations, management Klantgerichtheid Unternehmen Management

This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.

Read on Archive.org Open Library Toronto Public Library Libby Amazon

Borrow to read

This scan is available through Internet Archive's free lending library — sign in or create a free account below, then borrow to read.

Reader not loading? Open it on Archive.org instead.

More like this

Behind the cloud

Marc R. Benioff

2009

Content Inc

Joe Pulizzi

2016

Customer Relationship Management

Judith W. Kincaid

2003

Customer Relationship Management

Rob Beltman, Ed Peelen

2009

Customer relationship management

Kristin Anderson

2001

Managing Customer Experience and Relationships

Martha Rogers, Philip Kotler, Don Peppers

2016