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Cover of Competitive intelligence and global business

Competitive intelligence and global business

by Craig S. Fleisher, David L. Blenkhorn

2005 292 pages eng

"Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace - for example, by anticipating their next moves and beating them to the punch, or by shoring up one's own company's defenses prior to an anticipated ass…

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