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Television Brandcasting
Media & Communications
Television broadcasting, united states
SOCIAL SCIENCE / Media Studies
Branding (Marketing)
Television broadcasting
Telecommunications
Innovations
Television
Technological innovations
Industries
TECHNOLOGY & ENGINEERING
Marketing
BUSINESS & ECONOMICS
"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtapos…
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