panda
Law and Creativity in the Age of the Entertainment Franchise
Franchises (Retail trade)
Administrative Law & Regulatory Practice
Intellectual property
Entertainers
Copyright
Legal status, laws
Authorship
Law
Law and legislation
General
"Much of the real value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing presence in the marketplace. The entertainment franchise now shapes the global cultural landscape. …
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