panda
The Conquest of Cool
Nineteen sixties
Subculture
Consumer behavior
Radicalism
Popular culture, united states
Advertising
Marketing
Social conditions
History
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful…
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