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Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
Media & Communications
Telecommunications
Telecommunication
Industries
TECHNOLOGY & ENGINEERING
Marketing
BUSINESS & ECONOMICS
"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOO…
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