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Being direct
Advertising, Direct-mail
Advertising agencies
Direct marketing
Businesspeople, biography
Biographies
Biography
Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his l…
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