The father of spin

Edward L. Bernays & the birth of public relations

by Larry Tye

1998 306 pages eng

"The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including:". "His precedent-setting work for t…