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Creating the Corporate Soul
Grandes entreprises
Image
Corporate image
Relations publiques
Big business
Internationale ondernemingen
Publicité
Public relations
Entreprises
Advertising
Corporations
BUSINESS & ECONOMICS
Management
History
Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book t…
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