Taken for a ride
Mergers
Fusion
Automobile industry and trade, united states
Automobile industry and trade
New York Times reviewed
"Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an American industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. Bill Vlasic and Bradley A. Stertz go behind the s…
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