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The Chasm Companion
High technology
Vente
High technology industries
Marketing, management
Selling
Internet marketing
Technological innovations
Marketing
Business
Nonfiction
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation…
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