Winning PR in the Wired World

by Don Middleberg

2001 eng

Business & Economics

Relations publiques Public relations Business Sociology BUSINESS & ECONOMICS Nonfiction

No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers wil…

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