panda
Pictorial metaphor in advertising
Advertising layout and typography
Pictures
Metaphor
Advertising & Promotion
Printing
Language arts
LITERARY CRITICISM
BUSINESS & ECONOMICS
Nonfiction
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model fo…
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