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Cover of Co-opetition

Co-opetition

by Adam Brandenburger

1996 290 pages eng

When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging bu…

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