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Cover of Creating customer value

Creating customer value

by Earl Naumann, Raymond Kordupieski

1995 279 pages eng

"Are You About to be Fired by Your Customers?" "Has your company struggled with a weak or declining market position? Do you fail to respond properly to customers? Take note - your customers may be on the verge of firing you!" "Powerful economic changes are shaping our world, but no change is more pe…

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