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Cover of The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

by Reed K. Holden, Thomas T. Nagle, John Hogan

1987 351 pages eng

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the …

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