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Cover of Selling of the President, 1968

Selling of the President, 1968

by Joe McGinniss

1969 253 pages eng

Television and politics Television in politics Präsidentenwahl Nixon, richard m. (richard milhous), 1913-1994 Televisie USA President Election Television USA Presidents United States

As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising …

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