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The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
Wahlkampf
Verkiezingen
Politiek
Demokratie
Massamedia
Political Process
Political campaigns
Démocratie
Election
Politicians
Elections
Democracy
Marketing
Presidents
Politique et gouvernement
Political science
General
Politics and government
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions t…
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