panda
Fashion brands
Fashion merchandising
Product management
Branding (Marketing)
Mode
Publicité
Brand name products
Fashion
Advertising
Marketing
Business
Nonfiction
This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from…
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