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The Haier way
Electric Household appliances
Industries - General
China
International business enterprises
Business / Economics / Finance
Leadership
BUSINESS & ECONOMICS
Management
History
"Haier is the largest consumer appliance maker in China, regarded as the "GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today, Haier is a multibillion-dollar conglomerate with over 30,000 employees worldwide. In the…
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