panda
Marketing modernity
Reclame
Consommation
Werbung
Publicité
Consumption (Economics)
Macroeconomics
Advertising
Marketing
Economics
Civilization
Economic conditions
BUSINESS & ECONOMICS
Political science
History
"Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years followin…
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