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The culture code
Nationalcharakter
Kulturelle Identität
Cognition and culture
National characteristics
Kulturvergleich
Verbraucherverhalten
Comportement
Social perception
Alltag
Consommateurs
Consumer behavior
Soziologie
Aspect psychologique
Business
Psychological aspects
Nonfiction
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve pr…
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