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Cover of CRM at the speed of light

CRM at the speed of light

by Paul Greenberg

2002 480 pages eng

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and ret…

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